Privacy policy.

Who we are

This website is operated by SAM DIGITAL MARKETING LTD (Company number 17249391, registered in England and Wales), trading as SAM Digital Marketing. We are the data controller responsible for your personal data.

Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.

For anything in this policy, contact sam@sammarketing.uk.

The data we collect

• Analytics data. If you allow analytics cookies, Google Analytics 4 (GA4) collects usage data — pages viewed, approximate location (from your IP, which GA4 does not store in full), device and browser type, and how you arrived at the site. If you don't, only limited cookieless signals are sent (see below).
• Chats with our AI assistant. If you use the chat, what you type and the assistant's replies are processed by our AI provider to generate answers and are saved so we can follow up. Please don't share sensitive personal information in the chat.
• Contact you initiate. When you message us on WhatsApp, email us, or call, we receive the details you choose to share — your name, contact details and whatever you tell us about your enquiry.
• Basic server logs. Our hosting keeps standard technical logs (such as IP address and request time) to keep the site secure and running. These are held only briefly.

We do not ask for or store payment details on this site, and we do not knowingly collect data from children.

Cookies & analytics

We use Google Consent Mode. Until you choose Allow analytics, Google Analytics and Google Ads set no analytics or advertising cookies; they only send limited cookieless signals (such as that a page was viewed), which Google uses for aggregated, modelled reporting. If you choose No thanks, it stays that way. We never use your data for ad personalisation.

We also use Cloudflare Web Analytics to count visits. It sets no cookies, doesn't store anything on your device and doesn't track you across other sites; it only gives us aggregated figures such as page views, referring sites and page speed, which Cloudflare processes for us and doesn't use for its own purposes. You can turn it off by choosing No thanks in Cookie settings.

Your choice is remembered in your browser's local storage (not a cookie) so we don't ask on every page. You can change it at any time with Cookie settings, also in the footer of every page, and your browser lets you block or delete cookies too.

How we use your data

• To reply to your enquiry and plan the work with you, including following up on chats with our AI assistant.
• To understand, in aggregate, how the site is used so we can improve it.
• To measure which ads and pages lead to enquiries.
• To keep the site secure and working.

Legal basis

Under UK GDPR we rely on: consent for analytics and advertising cookies (you can withdraw it at any time); legitimate interests for cookieless, aggregated visit statistics (you can opt out at any time); legitimate interests for responding to enquiries and chats you send us and for keeping the site secure; and legal obligation where we must keep certain records.

Sharing your data

We do not sell your data, ever. We share it only with the service providers that make the site work — for example Google (analytics and ads), Cloudflare (hosting, cookieless visit statistics and routing for our AI chat assistant), and Anthropic, which powers that assistant — and only as needed to deliver those services. Where data leaves the UK, it is protected by appropriate safeguards. We may also disclose data if the law requires it.

How long we keep it

Enquiry correspondence is kept only as long as needed to help you and to meet our record-keeping obligations. Analytics data is retained according to our GA4 settings. Server logs are short-lived.

Business outreach

We sometimes contact businesses that we think could benefit from our services. We use contact details that the business has published (for example on its website or business listing), and information about the business that is publicly available, such as its services and public reviews. We only send marketing emails to limited companies and LLPs, or to businesses that have agreed to hear from us. Our lawful basis is our legitimate interest in telling businesses about relevant services. You can object at any time by replying "no thanks" or emailing sam@sammarketing.uk; we will stop straight away and keep only the minimum details needed to make sure we don't contact you again. We keep outreach records for up to 12 months after our last contact unless you become a client.

Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Rectify data that is wrong or incomplete.
• Erase your data (the right to deletion).
• Object to or restrict how we use it.
• Withdraw consent for analytics at any time.
• Data portability — receive your data in a portable format.

How to make a request

Email sam@sammarketing.uk and we will respond within one month. If you believe we have mishandled your data, you can also complain to the UK's Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. Any changes will appear on this page with a revised date below.

Last updated: 27 October 2026